BubbleLab is a Dutch product that lets users prepare their own soap-bubble solution and assemble a bubble wand. Mixing the solution, making the wand and trying different movements are all part of the experience. By taking the wind into account and adjusting their technique, users discover how to create large, strong bubbles.
A small change in the wind or a different movement produces a new result. A bubble may rise high into the air, hover close to the ground or stretch into a long, colourful shape. BubbleLab naturally encourages people to watch, move and experiment.
The basic idea remains simple and easy to understand. BubbleLab powder is mixed with water and a suitable washing-up liquid. Wooden sticks and cotton cord are used to assemble the bubble wand. A handful of materials becomes an outdoor activity in which children and adults can participate in their own way.
BubbleLab was jointly developed and published by Het Kleine Avontuur and Immenz. When the packaging was redesigned in 2020, the round tube with plastic caps was replaced by a square FSC cardboard tube. The components reflect the same attention to materials, with FSC-certified wooden sticks and unbleached cotton cord made in the Netherlands.
This combination of a clear product idea, an engaging preparation process and a highly visible result makes BubbleLab easy to explain. The brand connects outdoor play, discovery and shared activity without prescribing how the play should unfold.
Much ready-to-use bubble solution is sold in plastic bottles or containers and consists largely of water. BubbleLab makes 5 litres of soap-bubble solution from compactly packaged powder, water and one bottle of washing-up liquid. This requires less plastic packaging for the same volume of solution.
The bubble wand itself is also plastic-free. Users assemble it from FSC-certified wooden sticks and unbleached cotton cord. The wand can be rinsed and reused after play. Once the solution runs out, a refill is sufficient and no new sticks or cord are required.
The size, colour and movement of the soap bubbles immediately show what distinguishes BubbleLab. Customers can understand the concept at a glance, while mixing the solution and assembling the wand offer more involvement than a ready-made bottle of bubble liquid.
The range includes a basic set, a larger version for shared use and a refill. BubbleLab therefore continues to invite users to prepare a new batch, head outdoors and discover what kind of bubbles will appear next.
